Brand Culture

✨  Craftsmanship&Timelessness:

Core: The persistent pursuit of excellent craftsmanship, creating works that can transcend seasons and remain timeless.

Action manifestation: Strictly screen high-quality 925 silver, 18k genuine gold coating (ensuring thickness and durability), and natural gemstones; Pay attention to the fine polishing of each process; Design pursues a balance between classic contours and modern aesthetics, avoiding excessive reliance on fleeting trends.

🎁  Natural Gift, Natural Authenticity:

Core: Respect and showcase the unique charm of natural materials, believing that authenticity is the highest level of luxury.

Action manifestation: Prioritize the use of natural gemstones and appreciate their unique colors, textures, and inclusions; Transparency of material specifications; The design strives to highlight the texture of the material itself (such as the luster of silver, the fiery color of gemstones), rather than over concealing it.

🫧  Boundless Aesthetics&Personal Expression:

Core: Embrace diverse design languages (simplicity, Baroque, Ins style, European and American style), encourage wearers to break through style boundaries, and confidently express their true selves.

Action manifestation: The product line covers a diverse range of styles from minimalist daily routines to glamorous dinners; Display various possible combinations of items through pairing guides and community content; Presenting wearer images with different temperaments and occasions in marketing, conveying the concept of "style is defined by you".

💎  Inspired Heritage, Modern Interpretation:

Core: Drawing nourishment from the Renaissance spirit represented by Leonardo da Vinci (the fusion of humanities, exploration, art, and science), reinterpreting classic elements from a contemporary perspective.

Action manifestation: Cleverly incorporating elements such as geometric structure (echoing science) and retro patterns (echoing art) into the design, but with modern techniques; The brand story continues to emphasize the value of creativity and breaking boundaries.

🔮 Empowering Confidence:

Core: Believe that accessories are powerful tools for enhancing aura and expressing attitude, aiming to make the wearer feel unique and confident.

Action manifestation: Create items with a sense of presence and exquisite craftsmanship; Share the moments of confidence brought by accessories through user stories; Convey the brand attitude of 'you deserve to have beauty'.